but also to the publicity effect

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. Since the \Use keywords can clearly be seen in. At the same time a corporate blog and blog marketing have developed the application in the world very rapidly,Provide comprehensive [link widoczny dla zalogowanych], by more and more attention, but also a network marketing has become a very important step.
First, the definition of corporate blog
Blog has the knowledge, autonomy,Provide comprehensive [link widoczny dla zalogowanych], sharing basic characteristics, it is the nature of the blog this blog is based on personal knowledge of marketing resources (including ideas, experience and other forms) in the form of information transmission network.
What is blog marketing? This blog is to use network applications in the form of online marketing. To explain what a blog marketing, what is the first blog from the start. Blog is a web log (blog), the English word for the BLOG (WEBLOG abbreviation.) The blog is based on personal knowledge of marketing resources (including ideas, experience and other forms) in the form of information transmission network to understand the most comprehensive information intensive doors.
In fact,Provide comprehensive [link widoczny dla zalogowanych], only one of many e-commerce business blog details the evolution of a Web site, but this new stuff has attracted more and more people's attention. Corporate blog is by the organization set up in order to achieve a certain purpose and the use of the blog, is the use of blog as a means to promote business goals. This means there, in small organizations and individuals have been widely used, and now more and more enterprises of all ages. Imagine e-magazine, viral marketing, your channels of communication with customers, and your news site, which are integrated together to form a low-cost, easy to use, continuously updated site. This is the effective corporate blog.
In fact, the emergence of a corporate blog is the personal blog with the development of network marketing and corporate emphasis on the improvement of the emergence of a hybrid. It not only reflects a general blog for \After all, it is a convenient internal communication, display their products, promote corporate culture, a platform for exchange with their peers. In fact, both the corporate blog, marketing blog, are personal acts,Provide comprehensive [link widoczny dla zalogowanych], but the starting point in terms of content and writing be different: business blog, blog marketing, corporate marketing, with clear purpose, more or less a blog post with the company Marketing colors.
Second, the role of the enterprise blog
Build successful companies not only need excellent team,Provide comprehensive [link widoczny dla zalogowanych], excellent creativity, quality products and increasing exposure. But if these four elements can get to have passed the half, the real problem is to set blog to strengthen the role of these areas or have any help.
(A) shows the enterprise's own style
On display in the blog business enterprise architecture, environment, allowing customers more time to see companies in the first image,Provide comprehensive [link widoczny dla zalogowanych], which would allow more people to see your blog on the company feel good, the future will be more concerned about all aspects of business, it is a good display of corporate own style.
(B) can be more specific to showcase the latest products and product features
Enterprises will continue to research and develop new products, customers do not understand the beginning of a new product you do not know have a new product,[link widoczny dla zalogowanych],Provide comprehensive [link widoczny dla zalogowanych], if the company set up a blog, you can display more detailed blog on the latest enterprise products, and can attached to the product's features, so not only can save a lot of publicity costs for the enterprise,Provide comprehensive [link widoczny dla zalogowanych], you can also save a lot of time and effort, but also to the publicity effect, especially when blog traffic is high,Provide comprehensive [link widoczny dla zalogowanych], the effect is more obvious, with a lot to see the blog will help you free publicity.
(C) to publish the company's latest
Similarly, companies can also blog on the company's latest release, such as the company recently, and what other company activities, this will enable more customers understand the business the first time the latest.
(Iv) provision and exchange platform for customers
Customer participation in business operations is not a new concept, the blog is only to enhance this concept to new heights Bale. Because you usually do not just invite one or two people involved, but invited the world to join, so that their enterprises have more opportunities with customers shaping the quality of a memorable experience, understanding of the most comprehensive information of plastic machinery, to maintain long-term relationship.
The reason for the formation of blog so much a trend, one of the reasons is that it the market research and product testing and other tools from a macro point of view into a one to one interaction. If you have a blog posted a comment about your business, you can blog writers who write an email asking some questions. If an article about your company's blog post cause you concern, or even make you feel inspired, you can take the opportunity to give a direct response to clever to create superior customer experiences.
(E) publish information platform: such as notification, recruitment
Enterprises can also publish information on the blog, such as notification, recruitment, etc., to avoid missing more and better talent, if through the blog to find more suitable for their own business person, you can save a lot of manpower, financial and material resources to no need to spend a lot of time and effort in recruitment on the.
(F) to increase transparency, to help companies build credibility
Enterprises through the blog to show their style, faster, and more specifically showcase the latest products and features, dynamic publishing company, publishing information, and customer communications, which will increase transparency, over time, will help companies build credibility,Provide comprehensive [link widoczny dla zalogowanych], customer often visit the company's blog, the most comprehensive understanding of the true Tongmen information, in the invisible, has helped enterprises to establish a good reputation.
(Vii) respond to negative reviews
Deal with negative evaluation of the final event of the individual must balance the needs of the Company's actual needs. For example, in order to quell customer anxiety, so you can not send him a new car. While this may make a customer satisfied, but if every dissatisfied customers are sent to a car, on your business operations did not help. But you can not take another extreme way?? Order to protect the interests of the company and not solve the problem, or do not work hard for customer satisfaction. Effectively deal with negative evaluation to be in the actual business of customer service and real delicate balance between the principles.
But you must not underestimate any negative message, email or blog post, missed the post may therefore lead to the largest corporate scandals ever. Even if you can not perfectly resolve customer issues, but also to note the contents of responses in order to effectively respond.