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dress may meet practical needs such as protection against climate and labour hazards, but it has also been a powerful tool in the maintenance of hierarchy through its reflection of status, and has served to distinguish occupation and faith as well as rank. It additionally mirrors fashion and permits expression of personal taste. Sumptuous clothes are usually worn by the more privileged classes,embroidery punching, to enforce authority, flaunt wealth, or merely dissociate themselves from menial labour: medieval and Tudor monarchs could not wear too many jewels or precious metals; outer clothing was slashed or looped to show underlying layers of expensive fabric; impractical footwear and incapacitating sleeves were signs of leisure, if not symbols of dignity. Sumptuary laws may have been framed to protect home industries by bans on foreign imports (clothes, cloth, wool) and internal trade controls,embroidery digitising, but they considerably enhanced,embroidery designs, then maintained,embroidery digitising, class distinctions.
The average person can be inundated with promotional messages ranging from radio and newspaper ads to telemarketers and billboards with up to 3,000 messages a day. With this highly competitive promotional market it helps to be creative and find unique ways to approach potential customers in a practical yet memorable way. Promotional products tend to have a very high success rate being that they can exist on items like pens, coffee mugs, t-shirts and caps. Each promotional product has a distinct advantage and some may be more effective than others when it comes to targeting a certain group of people. However, few promotional products have been used as frequently and successfully as custom printed caps.