Mayors' partnership with Rolex

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The most extensive collections of Rolex and Cellini timepieces will be presented at the new MAYORS by BIRKS store, and Rolex has partnered with MAYORS and will hold a private, celebratory event this evening.
MAYORS, the leading luxury destination for fine jewelry, timepieces and gifts since 1910, is delighted to announce the opening of the first ever MAYORS by BIRKS store and the return to The Gardens Mall, at 3101 PGA Blvd., Palm Beach Gardens, Florida.
The new concept, MAYORS by BIRKS, links the MAYORS store with the BIRKS brand, which is carried exclusively by MAYORS in the United States. This was a natural development on two levels. Firstly, MAYORS locations in the area saw increased interest in BIRKS premier luxury jewellery,[link widoczny dla zalogowanych], timepieces, and gifts as well as pieces from the BIRKS LIVING collection.
Secondly, the time was right to return to The Gardens Mall where MAYORS once had a retail location.
"We are excited about this homecoming, the return to our roots at The Gardens Mall. We believe that the demographics of The Gardens Mall is an excellent opportunity for us and is in line with our short and long term objectives." stated Thomas A. Andruskevich, BIRKS & MAYORS President & CEO.
MAYORS by BIRKS will carry a wide array of BIRKS brand products. The BIRKS bridal collection will be offered, which features the breathtaking Amorique diamond. This proprietary, cushion-shaped, fancy-cut diamond is among the rarest in the world and represents the union of BIRKS' expertise in design innovation, using the latest advancement in diamond cutting technology.
Another extraordinary collection available only at MAYORS by BIRKS is BIRKS LIVING,[link widoczny dla zalogowanych], a lifestyle brand concept with an array of stunning, artful pieces that vary from established classics to lavish luxuries. The collection of decorative pieces will help clients create a home that is ensconced in comfort and delight,[link widoczny dla zalogowanych], with a touch of whimsy and plenty of design.
MAYORS by BIRKS will have one of the most outstanding collections of Rolex timepieces, the leading name in luxury watches, in the Southeastern United States.
Apart from one of the most outstanding collections of Rolex timepieces, MAYORS by BIRKS will also present a wide selection of world renowned brands including Damiani jewelry and Roberto Coin jewelry.