that employees will not work

musicdqug · Wysłany: Pią 1:59, 18 Mar 2011 Temat postu: that employees will not work

Speaking of business, many people may think that this is in line with the current tide resulting from a number of business enterprises, it is not true, there are countless small and medium enterprises in the country is in this phase. Data show that big business is the life of ordinary life is only 1 / 2, average life expectancy of 3.5 years of Chinese enterprises. As health care products companies generally survive three years, pharmaceutical companies survive five years, other companies are no different. Start-up enterprises to survive the most critical period, most enterprises are still in the throes towards maturity, the entrepreneur is a threshold of children, however, to children crossed the road threshold, is not so easy. Only out of the business of, took to mature,Provide comprehensive [link widoczny dla zalogowanych], to enter the stable operation.
Chinese companies, primarily in the boss who, in the start of the \companies long before this stage is not haiku irresolute.
Superstition and myth in the successful
Because only a small cult, too want to be successful, so successful was attention, learning and imitation is the need for and methods of lung power. For the start of the boss, the self-motivation example, two of them are not around the past, one is Shi Yuzhu, Shi Yuzhu in China is undoubtedly one of the most legendary figures. Han card from the Giants to the giant building, from melatonin to gold partner, has the world's seventh richest IT 2 billion in debt, which is Shi Yuzhu! To health care products from the IT industry and then to online games, three brilliant business ups and downs. In addition, as a very successful business people of Chinese representatives, Ma has a legendary life. From the rocky road to the entrance road of arduous pioneering, Asian Business Association of the United States selected as the \Their experience and entrepreneurship of the owners are so similar, are from the hardships and the plight of the hard out of a world, such success does not learn, how can?
Science, is to have a method, can not learn form the bulk of God. Many business owners not only of addiction, it is superstition. I met a boss, in his office covered with portraits of Shi Yuzhu, everywhere in the office quotes the success of Shi Yuzhu, regular meeting every day to read a biography of Shi Yuzhu chapter. This is understandable, the boss also like to wear red T-shirt, hand chain smoker all day. I asked him, after three years on the development of the company, is there a plan? He said that after three years I want to set up groups,[link widoczny dla zalogowanych], but also to prepare the market. I asked, then, next year's strategic plan to do again? Not yet.
Another interesting boss, he put his team (including junior staff) called the \Ma did not get a penny for three years wages, the company also took out the money line of business, we have to learn this spirit, the future for big business we will have shares. The results, unfortunately, he always inspired us, and even asked employees to pay for shares, we do together shareholders, employees do not agree with, leaving even more than the recruits.
Others look up is successful, bow down before an idol, start of the business owners have dreams and passions, it is worthy of recognition, but for success, we have to in a kind of attitude to learn how? Haier is only one China, the National Business, Haier, but still a Haier Haier, I think, Haier has a revelation of each enterprise, the success of the study should learn the spirit and content of Haier, based on the standard, integrated absorption, take our own way.
No marketing plan
Because business, it allows non-standard, because the business, but also to learn to adapt and meet the market. This view is this is not wrong, but this is not the wrong port, in the survival and development is to have a baseline to determine the enterprise values of tolerance and pain Kan. Because of work, I research a lot of business, most businesses is still very clear in terms of strategy, but in reality can not be implemented,Provide comprehensive [link widoczny dla zalogowanych], from the planning generous, always changes, which resulted in the production not pressure goods, purchase of raw materials into raw materials and dare not more, not sure when the market target marketing, and once the market improves or not, once adjusted.
This is the pain at the start of business, a bigger fear of losses, made no small profit. Not always balance the survival and development coordination, the market hit a sneeze, cold business right away,Provide comprehensive [link widoczny dla zalogowanych], so not always the formation of an effective marketing plan. There is a processing enterprise, sales were good, continuous recruitment, sales immediately by bad people, time, training of skilled personnel has just immediately have to cut people, the results are always in a lot of people, but the work efficiency can not get to mention the phenomenon of the degree. In many enterprises have seen, printed out or hang up the marketing plan charts and have ongoing programs do a great source.
\No marketing plan, let alone a corporate strategy. To develop a reasonable business plan, is deciding how far the premise. Business owner has a period of speculation, is good, do a bit more,Provide comprehensive [link widoczny dla zalogowanych], well, then immediately turn one year marketing plan to ensure that adjustments do not do much good.
No loyalty (middle)
If you are not Ma, do not expect your employees in the \This is a very simple truth, but the start of the boss often do not recognize this, their own can not do, the team is not up naturally, the root cause is in fact himself. No middle (loyalty), how can stability in business?
Loyalty among employees and staff are necessary, a business, if no middle staff, the staff will questionable loyalty, structure is not sound, their sense of belonging and loyalty come from? Start-boss love to make such a mistake, one negative: that employees will not work, do not trust the internal staff, place their hopes in the \\The result is become increasingly poor, and later, outsiders unable to retain the old staff must go. The other is sure, too much to believe that older employees (some also have family ties or a trusted relationship on the inside), do not listen to anyone's suggestions, the following people who would shake. The above is still not fixed, the formation of large head small body, this dinosaur-like phenomenon, the company is to do a mess, and finally came to realize that the boss, \
Some of them are too self-confident boss, a small conference in the General Assembly, democracy and cooperation, but in the actual front of the whole not the case. For instance, a clothing trading company, has a staff to put forward a good proposal manager, employees agree,Provide comprehensive [link widoczny dla zalogowanych], but the manager felt his embarrassment, for some reason, not be adopted. People mention, do not accept that no change, or even directly home to ask \
Quick success
This and that men \There is a saying in Hubei: Huangpi to Xiaogan, County (now) owned county (now), in the administration, past and Xiaogan Huangpi County are county-level, Gu have this argument. Means that bosses are taking into account the interests of sight. Bulging wallet stronger than anything else.
It is actually a way of doing things a mentality problem, do not lay the foundation, and looting for the market. Analysis of the main points of the enterprise business, many small business owners thinking will,Provide comprehensive [link widoczny dla zalogowanych], I hope to the war by war, that is, find the money in the market, such as the back section of the people after the addition, plus the amount, plus advertising, \Eagle does not pull a rabbit but not the devils do not hang strings \For example, there is a phenomenon of drug companies, suppliers to the terminal, I just change my reserve price, as to how many you sell in the market, I open one eye and close. In the FMCG field, in order to complete the sales target that month, oppression, shipping terminals, coupled to the terminal a lot of promotional items, all of a sudden rush to the volume. There, in the case of large markets, and occasionally a shipment of raw materials to adjust, anyway, the market can not tell, little impact. The results are the same, the amount of the month is back up, and then slowly adjust it later.
There is a boss in the business at the meeting complained to me before doing his business is also good, he was to make a one time processing fee, will not hesitate to reduce their production, others contract, and the results,Provide comprehensive [link widoczny dla zalogowanych], their markets are impact of competitive products to drill a loophole, resulting in large local dealer \all of a sudden vitality,Provide comprehensive [link widoczny dla zalogowanych], can not stand still.
Good at integration of resources
This is the most troubling thing, this might be business enterprise can not crossed the threshold of the main reasons for children. Very much, and sometimes not because of their strength is not enough, there is a reason is not an occasion, not good occasion. Select from providers, is a high-profile, can not be divorced from the market and can not help but attention to market dynamics.
It is said that 500 foreign companies have two brains, one is the legal adviser, one marketing (strategy) consultant. We can look at statistics: For the start of almost all companies do not have a good marketing planning department,Provide comprehensive [link widoczny dla zalogowanych], company, and no external marketing consultant this post, production, planning, marketing boss is Trinity. Today, the heart has a stuffy boss has a lot of fortune ideas, a product to market six months ago, consumers do not know, so how can sell? Advertising and promotion, although very popular, but they are not deaf ears, all furnishings, which also needs to have a momentum of the process. There is a magazine company, held a press conference in after two months of no movement, all the waste of client resources, this follow-up, the result is the day lily is cold, all the waste of previous customers, and advertising is without success back.
I have come across a food company, after some simple research, I believe that is entirely in the \unique technology, and the history, culture and health needs of market integration can be a good selling point, and I promise to at least two years in the market, there is not a competitor. However, this desperate enterprises within three years why can not big it? There are three reasons: the boss understand technology but do not understand the market, always thinking about the absolute superiority of their products, not to channel, do not do platforms, eyes closed in the market can be sold. (This is wrong, no matter how good the product also needs to appeal and effectiveness of the extraction, large and comprehensive, far more than can not be concise); Second, the boss hopes to achieve the country's health food batch, the amount of time spent transformation of applications and manufacturers,Provide comprehensive [link widoczny dla zalogowanych], and takes a lot of money. (The result is a pressure re-marketing schedule pressure, a reduction and then reduced advertising, promotion evolved from the traditional network marketing, direct marketing and mail order business); the three: never a good brand endorsement, without promising to find a good product brand platform, the lack of credibility of the product, a bit confusing in foreign propaganda, publicity from the local products to promote a unique process, the cost is cast a lot, but still unable to get consumer recognition, even if the dealer is not willing to affiliate with cooperation.