enterprises and individuals need to strain

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Good afternoon!

great honor today almost a full house, grand and warm venue for giving me a chance, let me make keynote speeches. Press and Publication Administration asked me to come mainly because I am an ordinary teacher, but also a common author, has written several books. Reports are usually made on economic and financial aspects, related to my speech today, the publishing industry, I talk about from the perspective of the current problems facing the publishing industry and the future direction of development.

First of all we know, from the second half of 2007, the world broke the sub-prime crisis. September 15, 2008 crisis,Provide comprehensive [link widoczny dla zalogowanych], the fall of Lehman Brothers from the United States today the formation of the global financial crisis, to the \A series of U.S. financial tsunami from its financial sector has reached its physical, beginning from the United States to Europe. If you go to Europe, you will find a disproportionate impact on Europe, Iceland is the financial crisis wrecking, while we see the United States, Germany, and so say all of the citizens of these countries do not withdraw money, so if the collapse our government will give you the money back, we say open government say such a thing is bad check, the government money? Finance is maintained by deficit financing, the government boldly said if I were rich, and if not paying the money for the government bailout, then it's money come from?

during the two sessions, Premier Wen Jiabao at the press conference, when told U.S. reporters, go back, please tell your president, I would ensure that our assets in China, China's financial security. Obama said on another occasion, please be assured that all buy our bonds, we absolutely guarantee its security. Results Having a few days after this remark, we all know, the U.S. Treasury bonds issued here, the U.S. central bank bought the bonds reach. Bonds here, here to send money out. If we say the words issued in U.S. dollars, sterling or not to send? Euro or not? Yen to do hair? If the whole world is made, the Chinese yuan is not have to send? If you do not print money, they will devalue the currency, China's yuan will appreciate. Therefore, the subprime crisis evolved into the tsunami in 2008,Provide comprehensive [link widoczny dla zalogowanych], and today a very large impact on the real economy, we are talking about the publishing industry, so to talk about the impact of the publishing industry and the countermeasures.

to the MBA class, I asked the students when you have problems which the industry? All the students said that a problem? I asked, who told me who the industry, there is no problem? One said, I was doing coke, and our side sales rose, many people drinking Coke, watching TV. There is also a sale of drugs, we have no problem the industry,[link widoczny dla zalogowanych], the drug treatment of depression increased sales. Two days ago, I attended one of Zhengzhou, the General Assembly, the pharmaceutical industry, I asked them, your business is not good? Prescription sell such a case it? We say that the United States has undergone the first wave of economic crisis, to the Pearl River Delta, Yangtze River Delta,Provide comprehensive [link widoczny dla zalogowanych], very large impact on the publishing industry has no impact? I was writing a book myself, the impact of the publishing industry has little understanding is that the people as revenue, while reducing the purchase of books, you need to set the price of the book low, publishers to publish my book raised, whether the price set too low, in fact, I really hope the price will be lower for all to look at, but this is a crisis situation, the Press said 29 yuan we can set it? I said that he hoped cheaper, so more people will look at this book.

we said, in the global financial crisis, China's publishing industry is facing us what kind of problem? I have drafted seven issues, we have come to the Wall Street elite Tsinghua University, come here. On the one hand, the financial tsunami comes, you heart has no bottom, need to find some books to read; the other hand,Provide comprehensive [link widoczny dla zalogowanych], when the financial tsunami came, the people where the money to buy books it? So these are two issues, which present a challenge to our publishing industry, what kind of book you just let readers buy it? The theme of my speech is \What is \That is, we should have a good author, good publishers, good marketing, good environment. I have been considering this issue, I think of like the Maxima, Press is the horses. We would like to ask, if you are publishing industry, do you know that our Maxima need? When I give lectures have been raised this issue, I have asked the students, I said that if the literati when we have a desk, a quiet desk,Provide comprehensive [link widoczny dla zalogowanych], a glass of water we can sit down to write a book, but we did not.

my life in the family very poor, reading from the beginning of the day to play today, in the family do not pay a penny, all books are bought in China for the scholarship, so I write every time When the book will ask themselves, this book of 30 bucks, you worthy readers? If you sell a book today, 30 dollars is not a good book? We wrote a book idea to spend 10 years of work, one in writing. British Rowling wrote \China has a large number of people, why not write? Can be like the UK the same? She took the children to write in cafes, was found a publishing house, and then to have been written, has been out. She now has more wealth than the Queen of England. Here I ask a question, if we good work, good for publishers in terms of looking to cultivate a good author, good books have appeared. You may be out of a good book, not the Chinese do not have such talent, but we do not have such an environment and such a condition.

my mother died, she said, so many years have you been reading, reading in the country for so many years, but also abroad to study, why did you return home after such a break is also riding a bike, but also live in such a small house. She said people did not go out driving, and you learn so many years, how do you like that? When I return home in 1996 earned more than 400 dollars, because at that time limitations,Provide comprehensive [link widoczny dla zalogowanych], there is no cure my mother's illness, took her to the hospital, often spending the million Finally, I do not write a book, only lectures. Of course, we introduced a new health care reform program.

after his mother died, I was a little sad, one day I thought for a moment, get up and write a bit, I thought, so with my mother, even at the time of his death did not take her, she In the eyes closed, I was writing this book. So, I told myself, must take this book was written out because she did not culture, the Chinese people to write this book, the book will allow China to the world. I want to let everyone know how to do our business? Government how to do? Including the future of China's publishing industry going? So I do such a thing.

on the Press, I first of all to the good book says, should make us have to survive the conditions of; Secondly I think that publishers have a clear orientation, not what books are out, we have some What book publishers are out, the sales of each book may be 5, one thousand are not enough to exceed and form their own brand. One thing I've taken some inspiration, I have this book published in Hong Kong when the president and general report prepared by a particularly good reader, this book was where the good? To get the book published in Hong Kong when I do smell something called \We talked about this book, the editor of Taiwan was returned to me several times, I think the Chinese thought of this book published before the place? So we say the book is responsible for the book, not anything else out.

one thing surprised me, Beijing is a place to sell books, I told my assistant go, where the book is sold on the pounds, 10 dollars 10 pounds, I looked If the burden of our books to sell, we sell books or sell paper is it? This is purely a waste of China's culture, or writing a book is not worth mentioning. It should be said, the Chinese publishing industry for 30 years great changes have taken place, I concluded the changes of China's economic reform and opening up when we were poor was not, so we make money, and we are not tired, until today, when the financial crisis We have not bored. So to sum up 30 years there are three prevailing, the poor have not, we order to meet the food and clothing, letters of administration prevailed; tired when the prevalence of health books; the global financial crisis,Provide comprehensive [link widoczny dla zalogowanych], economics, culture,Provide comprehensive [link widoczny dla zalogowanych], class, psychology and popular books . Therefore, the domestic situation has changed, enterprises and individuals need to strain, but how to keep the wealth we create it? I think these books a great market, one economic, one cultural studies, there is a psychology.

even the best books written by our author, are not selling books is good, because now sell themselves, how do we put the book to sell well? If you bought a book at the bookstore no one to give you feedback, but if you buy a book online, there are a lot of people give you feedback, there is a 13-year-old children to write, he said, the teacher read your TV, but also did not really understand, read the book also do not understand, just like you, that want to hear. There is also a 20-year-old said the teacher, you must be pretty young, that if I were younger to marry you. Too many friends tell me this book is good, where good. So the era of the network proposed to us the challenge.

I talk about my feelings the past few years,Provide comprehensive [link widoczny dla zalogowanych], I increasingly feel the financial tsunami comes, many people see the collapse of the opportunity, I am now worried about the risk of skyrocketing. This article in the \a large number of goods landed in China, the Chinese stock market appears hot, hot property market, prices rose, and all are up, we will see the trend of RMB appreciation might accelerate, this is my research conclusions. We are now in deflation, deflation today, property prices fell, stock prices are down, all the raw materials are in or the circumstances, you may wake up tomorrow morning and see the building gone up, stock prices rose, deflation into inflation is completed overnight.

Therefore, we are now facing inflation, is a number one problem, I always wanted to write a book, the title did not dare to write, for a little excitement \told the National People's behind the inflation? The inflation and if so, how do we respond? This is not produced in China is the world pass them. Economy involved here, involving a choice, how should we do? So we are looking at the future of economic down turn when the economy is truly a time, all the people did not think it was done overnight. Therefore, we should guard against inflation after the economy together, and the second we have to prevent hot money on a Chinese attack. When we finished, when appreciation of the renminbi into U.S. dollar and the time, and this is my worry, the first anti-inflation; second against the impact of hot money in China.

the near future, maybe I would like 10 years now, when the Chinese economy up the emergence of a China when the world will be hot and that China's economy in 30 years is how to get it? Your government is like? Cultural, military, culture, psychology is like? So we will rise occurred 80 years after the Japanese economy, the world of Japanese culture, a pursuit of all of Japan. I remember that when I was a college in general, \So we now we see that crash, and I see a boom, boom, when we are ready for it? When such a situation when we have the best books out there? Let the world see China. One day when I went to a meeting in Zhengzhou, a Turkish journalist have to interview me,Provide comprehensive [link widoczny dla zalogowanych], you want the press in Turkey are concerned about the economy, so a large number of future world demand for Chinese culture.

Well, hopefully the sun will from the end of 2009, China is the bottom of the first climb out of the national financial crisis, this is my judge last year, this year I can not, if it climbed from the bottom , then the world will shine on China, China's publishing industry you ready for it?

I was the author, is also a reader, all of you are a provider of books, spiritual messenger of culture, we are engaged in a great cause, to speak in our 5 years of Chinese civilization, culture, tradition can continue. I wish the nineteenth success of the National Book Fair, I wish all of you have received, I wish our prosperity in China's publishing industry, at a time to open such a forum, marking the beginning of the coming renaissance of civilization. Thank you!