lanxing22j
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Dołączył: 23 Paź 2010
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Wysłany: Śro 15:57, 29 Gru 2010 Temat postu: p90x recovery drink For the love of AMaNi |
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In domestic lift "private almirah consultant" banner - the first one ShenHong once said: "a brand is not by repeating brand name, but given the brand a new concept. Brand, is it advocates a way of life". And from South Korea's famous fashion brands, Jenny will brand connotation to replacement, and emotion instead of philosophy,[link widoczny dla zalogowanych], in domestic hit relationship marketing brand and the same for brand value brought expansion of power.
Jenny: o to AMaNi from love
O Jenny by south Korean famous brand garment company (MKTREND) chief designer clothing, modern fashion women's dresses, the founder of SunFu gallant - the famous fashion brands founded. In 1944, SunFu hao was born in abounds in the clothing designer's cradle of southeastern daegu, South Korea - a tailor family. Daegu, is a fiber, textile and light industry primarily developed city,[link widoczny dla zalogowanych], its chemical fiber and textile product exports account for 40% of the world. Young SunFu hao ears, favorate is clipping and influenced aspires to be a fashion designer. However, 1950, the civil war broke his quiet life, continuous war makes the whole village left with only the old man, woman and child, the woman became each family hopes of survival. Cruel war female great, then at SunFu hao young heart beat on the deep imprint.
Along with the gradual expansion of the south Korean economy and enters into the youth SunFu hao, moment did not forget becomes dress design great master's dream. Kung fu things come to those who wait. Finally, SunFu gallant with excellent performance by French callebaut's bell (Colbert) garment design college admission. As a fashion education industry setters, Colbert set education, innovation, practical at an organic whole, devote oneself to to create fashionable leading army, for studious SunFu hao provides a good education atmosphere. During school, SunFu hao has won many costume design new, caused the school close attention. After graduation, SunFu hao relies on the achievements and outstanding talent MKTREND immediately by the company in charge of chief designer clothing, responsible for the development of women's dress design.
With many years of female worship and respected, SunFu hao "AMaNi" as the emotional arousal of point, in the life obtain design inspiration while compatible Occident and Oriental vogue element, created by Korean women vaunted clothing brand - "o Jenny (AJENI)",[link widoczny dla zalogowanych], for the consumer pioneered a cardiac god done emotion experience. Therefore, for o Jenny people,[link widoczny dla zalogowanych], o Jenny dress is not only one dress, but the feelings of the carrier. It contains a brand to South Korea SunFu gallant founder great respect and love women, also represents, o people of south Korean modern women Jenny fashion compliments, will "top hall, descend kitchen" modern city female character meaning interpretation of incisively and vividly, at the same time, for they send from o Jenny's considerate and caring.
"AMaNi" love become o Jenny undying soul
O Jenny ladies positioning in 16-35 the modern women, campus girls and white-collar.... The consumer groups abounding emotion, imaginative, enthusiasm for life taste, advocate natural, with a keen to fashion, and the keenness has certain ability to pay, then become o Jenny's preferred consumer market.
Aiming at this consumer groups, the emotional needs of the SunFu hao in brand image, pink blue, pink is violet, fenbo such intellectual, inside collect colour as o Jenny dress mass-tone tone, combining o Jenny dress became generous, fashion beautiful style, trying to reveal city beauty body reserves of delicate, beautiful, contracted, elegant, romantic,[link widoczny dla zalogowanych], confident and attractive temperament. Even terminal shop image is with warm and elegant pink violet give priority to color, window and door head layout design of harmonious atmosphere, strewn at random have send, fully displayed on art beautiful with perfect detail the ultimate pursuit and give each into the woman be o Jenny inundated with fashionable feeling of happiness and the emotion experience.
It is in the explorer's emotional experience, o Jenny ladies everywhere reveals brand position, including unique color rendering force, sweet delicate feeling, proper romantic feeling, for o Jenny form a strong brand force, to reflect the brand soul and appeal, as anta "never finishing behind contain" never-say-die "persistence and positive attitude toward life and shout a people strong emotion recognition. At this time, Jenny ladies value has is not only a handful of banknotes...
"Sell fashion, sell is with target consumer spending emotional identity. Let them achieve emotional satisfaction for o Jenny speaking, success is half." O Jenny ladies development manager ZhouXin said.
McKinsey, according to a report in 2005, the population of the Chinese middle class,[link widoczny dla zalogowanych], 10 percent of the total, total population by 2015, and the proportion will rise to 51 percent by 2025, the ratio will rise to 61%. Along with the middle-class population expands unceasingly, they will pay more attention to the quality of life, more exquisite individual character, also pay more attention to ratio, this to o Jenny dress is good news. Therefore, to enter the Chinese market in the beginning of female, o Jenny and production base is located in guangzhou baiyun area - tianjin couple garment as foothold radiation country. With advanced processing technology, strong technical strength, o Jenny ladies eventually expectations, major cities in the country began to sprout. According to o Jenny headquarters investment manager said, o Jenny dress shop current nationally the major cities, of hundreds of the home. With the target consumption group is expanding constantly, o Jenny's vitality grew more strong, vigor 4 shoot!
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