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The Wall Street journal reported last year, due to the decline in sales, some retailers to buyers outspoken Vera Vera Wang (where) request: please put your fashion change too commercial point!
In high-end fashion fields, "commercialization" is a negative way. Stylist people through the winning awards and critic praise and build a reputation, their design works expensive but usually sales is small. In the past year retail status close to its lowest point pressure, Vera where began to seriously consider retailers demand.
Vera Wang19 years ago because of its design the marriage gauze of fame, then its business spread to 2 series dress. Many followers and reviewers will Vera where with Italian famous brand Prada (Prada) and marnie (Marni) comparable. Vera where lavender series in high-end department stores to sell, but the price is higher garment series part annually in two New York fashion week, concentrated in Vera where senior boutiques and other outlets sales. It is the high garment series sparked stylist pricing and actual sales fracture, although Vera where companies in retail spending a $3 billion yuan ($20.5 U.S. billion yuan). More importantly, garment series is to keep Vera where brand mystery and creative source.
This is the first time in recent years fashion designer feel price pressure. Vera where yourself on the budget reduction of the: she quit New York fashion week of conventional xiu, change in New York SoHo's senior clothing store organize small conference. The last opening new spent $5 million yuan ($3424 million). Vera where company says,[link widoczny dla zalogowanych], this show show costumes quantity decreased than ever, only 100 guests attended, spends about $15 million yuan ($102 million). Vera where I said, she's goal is not changing the design purpose of the premise, make beautiful, "fun" also can have very good sale costumes.
"Now it is time to redefine the fashion designer business, if you don't change, designers will not be in this industry to survive." Saks fifth avenue high-quality goods stores of marketing director let - Fletcher shekels (, Ron Frasch) said. As Vera where important retail one customer, he usually frequently and share his Vera where on the marketing view, tell what sell best Vera where.
"The world is no longer need stylist pricing of products." Let - Fletcher shekels (Frasch) says, Ron. He is urging Vera where such as the designers of clear dividing the price of its clothing increased median prices ladder section, the proportion of products.
"Won't someone do us $2,500 a skirt," Vera where said, "now when the $1,[link widoczny dla zalogowanych],000 to $4,000 flowers." This year, she lavender series from an average price $375 to $290 ($RMB 2,000 yuan), sweaters from an average price of $43.5 now down to $250 RMB ($17 million). But once the price is as high as $2,[link widoczny dla zalogowanych],600 designer series, this year's price will not exceed $1995 13650 yuan RMB (about).
In Fletcher shed and other retailers's s[link widoczny dla zalogowanych]estion,[link widoczny dla zalogowanych], Vera where on the high-end series also made other positive in 2 months adjust: just finished the New York fashion week,[link widoczny dla zalogowanych], Vera where released couture more close-fitting, and in consistent black added more attune of color. "I'm trying to cater to the needs of the people,",[link widoczny dla zalogowanych], "said Vera where these clothes in the retail price of around $190, buy a racecar drivers will be happy to see them."
In the fashion industry, retailers to the designer provide pricing standard is a significant change: according to retailers think consumers are willing to spend how many money to purchase pricing, replace original cost price is far higher than the "designer pricing".
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