Sales force to establish goals

musicdqug

B2C e-commerce or whether it is mainly based telemarketing team building, need to develop in line with the scientific enterprise development and the relative annual work by the scheduled implementation of the scheme. So we must build a good smooth sound and efficient one-stop customer service programs and systems. Here there will be some individuals for telemarketing opinion.
As has been temporarily-and-coming software companies, must have been constructed with the brand and channel (corporate mission, customer choice, value selection, range selection, technology selection, channel selection, partner selection, price collection mechanism, resources, distinguish between policy control and so a development and planning) appropriate times to keep pace business development goals.
B2C model for software companies, often expressed as electronic brokers, online direct marketing, online financial and other related e-commerce marketing. Here I would like to talk about the expansion of B2C model and the application of a new model for example. On the following mode of operation, I am going to call it telemarketing 3 + X-based development model, namely: (1). Telephone marketing (direct and non- cost of channel development), (2). Internet Marketing ( many forms, ways to promote customized according to business needs), (3). B2M mode applications (the original of over two hundred million Internet users B2C customers grow to 14 million people, is the expansion of B2C model. M is both a user is to promote individual products. For example, as did the practice of securities to a large number of bank outlets as the basis, send staff stationed in bank branches,Provide comprehensive [link widoczny dla zalogowanych], using one to one advisory services to business customers in the bank for business promotion Securities Link. This model is targeted objectives are very clear, the staff do not aim to find unfamiliar customers,Provide comprehensive [link widoczny dla zalogowanych], as long as the bank will be able to touch a lot of clients. And if the staff can do bold, but cautious, strong communication skills, be able to operate such a good mode. or more securities of this proactive model reminds me, we can develop people-oriented channel model, and that this person is manager, can be considered in the securities business lobby promotion, or solicitation of securities manager and our manager, thereby reducing costs, but the ground team to face securities software users, more radioactivity to expand local markets. The customer is far Buzhi Yu M business hall of customers, but also refers to 1.4 billion Internet users, people-oriented radioactive sales) + the company's marketing decisions and all possible .
Admittedly, that's more direct that e-commerce online shopping will be more exposed by the public. Although e-commerce is still emerging new things, but inevitably there are many periods in the development of appropriate factors of China's national conditions, therefore, have long been shouting innovation. Here again the idea of a simple statement about immaturity. Danish Lego Prosumer (both consumer and a producer) community, which is considered to be a community \They cited e-commerce play, we can demand the securities or software enthusiasts who gathered inside the community, so that they will some pleasure of software products need to improve resolution, full play to their wisdom to innovate,Provide comprehensive [link widoczny dla zalogowanych], these ideas and then pass the company's software development department. This \Have fun with this thinking high, iPod, they are thinking through that allows users to continue to bring innovative ideas to the product, making it in the past ten years time is one of the most popular electronic product design. Prosumer is a win-win situation. Customers can get more of what they want, and the company's R & D free. In China many enterprises lack of the most innovative source of worry, but also a lot of money to engage in innovative, this \This innovative model with high efficiency and low cost, personal feel that we should try.
In addition, the software companies in e-commerce websites selling the most simple and advisory platform (\value for money of the value-added service systems. Such as the integration of call platform, logistics and distribution systems, based on the background of members of management and other business modules. You can also expand the platform to the users to create, to the customer a great user experience (experience of products,Provide comprehensive [link widoczny dla zalogowanych], stored value e-commerce + consumer + consumer value-added, emphasizing the experience of the consumer business), promote the purchase experience, and ultimately purchase, to an open attitude to the B2C operations. You can also create individual customers to provide personal information on services, such as personal secretary to provide online services, demand for real-time understanding of the situation and can recommend products. Prompted the company to the personal development of e-commerce to create competitive advantage.
Current e-business professionals (website construction and maintenance, marketing, channel this talent) as far as I know, is very lacking,Provide comprehensive [link widoczny dla zalogowanych], and therefore enhance the e-commerce marketers often a series of training. Customer-oriented are: marketing, sales,Provide comprehensive [link widoczny dla zalogowanych],full of modern human tax culture., customer relationship management training. Marketing is the pre-service, marketing and brand building, including the actual sales and sales support, customer relationship management is the after-sale. Enterprises should strengthen their internal processes: human resource management, knowledge management. Are carried out in order to promote efficient e-commerce. Each person must be proficient in e-commerce e-commerce business processes to achieve the basic business processes can be grouped into five:
1. Well-developed business information. So that their target customers at a glance.
2. Publish business information. Selective in a number of valuable business information of commercial websites and constantly updated.
3. Collect, process business information. Valuable information on the classified and online negotiations, if achieved, direct transaction.
4. Online / offline business negotiation. If both sides have some idea of the Internet, can be combined with marketing and traditional business phone call on both sides to further deal.
5. Offline operation. Four-step through the front, both sides have been identified in cooperation supporting the work of a number of related, may be combined with the actual situation of our Under the Net to get a good implementation, otherwise it will come to naught.
People come in to discuss e-commerce brand building and channel building. Which is more important in the end. I remember an expert called for example. Them than to a human head and body, you say which is more important? For enterprises, brand building is \is the \You say,Provide comprehensive [link widoczny dla zalogowanych], in the end who is more important? Control refers to channel through the channel management,Provide comprehensive [link widoczny dla zalogowanych], assessment, motivation, and conflict resolution channels, a series of measures for the entire channel system integrated control. Company established channel system, just completed the first step to achieve distribution goals, and objectives to ensure the successful completion of distribution, you must also set up channels for timely channel control system. Channel control channel system throughout the entire life cycle of operation.
On some e-commerce conducted over the fragmented personal views. Here I come to talk about how rough and efficient telephone sales team to improve the efficiency of view.
First, the managers of the importance of personal qualities
1, loyal and reliable, willing to sacrifice, all to the company's interests in mind, devotion to duty, not personal gain. Unpleasant things happen in any case to ensure that corporate interests are not damaged, and more profitable for the companies to compete, quick profit.
2, fair, just, equal, broad-minded, tolerant and kind to others, merit. To have a fair balance. When the sales staff miss work when their first check whether there are problems in the management, to prevent similar situations from happening again.
3, enthusiastic and full of vitality. With their enthusiasm to infect subordinates, concerned about their work and life.
4, their ability to have a good business. Training of sales staff, sales staff development to help customers and answer customer's difficult problems.
5, to report regularly to the supervisor leading the work of the Division performance, market trends, and timely transfer leadership of the company's latest instructions to each subordinate staff, ideological problems encountered when active, active persuasion work to ensure that the entire team to keep up with the company's baton, to develop telephone sales program.
Second, the daily sales management skills to master the design and management of sales force
Sales force to establish goals,Provide comprehensive [link widoczny dla zalogowanych], can use telephone sales management system CRM, reasonable and efficient conduct of telephone marketing.
Sales force targets must be based on the characteristics of the target market the company and the company expects these markets to determine the status achieved. Set goals for the sales force, but usually include the following three points: to explore, communication, marketing.
Third, telephone marketing programs
At present, many domestic enterprises the main marketing telephone marketing mainly through multi-channel search from a large number of valuable clues to know whether, and then one by one by the telephone sales staff by telephone interview, a follow-up value of selected customers. Of course, in fact, most of the first clues to the search of the unknown is of no value.
This way of working does that mean? Means that marketers must deal with each phone number of the unknown clue what their customers have to order by telephone interview, and which has no electricity access; which has proven valuable clues, which are temporarily stored; professional telemarketing staff also will lead subdivisions, such as customer responsiveness (resistance, no position,Provide comprehensive [link widoczny dla zalogowanych], intention, positive, strong demand) and so on. Of course, their work also need to make every customer's planned telephone interview. Thus, telemarketing leads a daily basis to deal with the workload can be used to describe mass.
Under the circumstances, install CRM, telemarketing management system. After the complex situation of telemarketing will be a 360-degree change and become each Telemarketers are working together with ease, the state managers are well aware of telemarketing. Business development in the early stage by the original method can also be trained sales staff, reducing initial investment and improve operational capabilities, and then determine whether the circumstances require the acquisition of CRM.