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nching Your Plan and Building Momentum
Once months of preparation and planning are behind you,[link widoczny dla zalogowanych], its tempting to focus solely on business as usual. After all, that's what brings in revenue. But as the economy shifts, seasons change and business grows, so should your plans and objectives.
Did you know that the number one reason businesses fail in the first few years is poor management? Management and strategy are key functions in any start-up. Your initial business and marketing plans were created using forecasted or estimated information. As your business matures, this information becomes more predictable. You'll learn who your customers really are, what they want and how much they're willing to spend. You'll also discover actual budget figures, with longer histories giving a more accurate financial landscape.
Revisit major forecasts and strategies annually, if not quarterly, to see where you stand. Then make adjustments accordingly. This includes your business and departmental budgets, your business, marketing and advertising plans and strategies. Ask yourself the following questions to make sure your company stays as effective and efficient as possible.
- Do you qualify for greater bulk product discounts as a result of new purchasing habits?
- Can you phase down marketing or advertising and still sustain your current sales momentum?
- Is your website structure still relevant to your target audience?
- Could you improve website features or functionality to strengthen your users' experience?
- What seasonal sales fluctuations can you proactively address to maximize profitability?
- Do you see any operational or organizational inefficiencies?
- Does increased or decreased staffing make sense?
- Could you improve your relationships with key vendors and suppliers?
- Could you streamline or improve order fulfillment?
Set your ongoing strategy and continually review your goals on a routine basis. With the right map, you're sure to reach your intended destination.
Final Thoughts
Ebusiness freedom has a compelling draw, which is precisely why so many men and women have worked hard creating and developing their Internet company. When you own an ebusiness,[link widoczny dla zalogowanych], you set your own hours, avoid the 'location, location, location' doldrums, living where you choose, working from home if you prefer, keeping start-up costs low and staying at your day job until unnecessary. But perks aside, ebusiness development still requires a great deal of planning, strategy and skilled execution to succeed.
Keep your customers loyal by paying considerable attention to all of the important bricks-and-mortar service techniques like delivering high levels of customer service,[link widoczny dla zalogowanych], offering valuable products and services, managing complaints and returns effectively, offering various payment options, processing sales quickly and committing to ongoing sales and marketing efforts. Everything you do, whether local or global, start-up or blue chip, should consistently reinforce your initial business purpose and vision. While a strong brand and niche can set your company apart from the competition, you'll need to stay true to your original brand throughout growth and expansion to ensure your founding purpose isn't derailed.
As visitors use your website and process orders, listen and respond to their needs. Customer service can be a challenge when dealing with electronic correspondence and website interfaces. But remember, every ecommerce website is asking its customer to process his or her own payment, similar to asking a walk-in customer to run the cash register. So make check-our quick, intuitive and easy. Confirm orders immediately via email. Thank your customers for their business. Always remember that they could have chosen many other companies to conduct business with, but they chose you. Ship items quickly and respond to inquiries in a timely and