tory burch flats High-end retail

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Eileen Fisher was a famous silver hair stylist, she is considering a shift in your clothing sales methods.
Recently in stores, Eileen Fisher clothes "haven't had a chance to sell, is marked on the price tag". She said, perhaps should not give Saks, Bloomingdales and other department stores so much control. She let employees consider a new mode: lease department store booth,[link widoczny dla zalogowanych], in order to control prices and inventory.
Fisher words reflect, after years of cooperation, department stores and brand formed between the gap. This gap represents the consumer can be very early to enjoy the luxury brands of substantial discounts for, which started from last year.
The relationship between the mall and brand last fall have been broken. When Saks fifth avenue and their competitors at Thanksgiving time cuts. Consumers benefit immediately. Piazza Sempione dress sells $1,200, but not an outlet, Saks cheaper than Los Angeles $300.
A few weeks, high-end retail elaborate architecture of the price system begins to collapse. Consumers in each brand shop also requires discount. Piana Loro elite brand filled with a flea market atmosphere. In Europe, even by the price law strictly constraint French bazaar, unavoidable also sale, including substantially discount. In the United States, spring depreciate than ever in advance, usually is season began at a discount.
Reasonable price for hand tight consumer nature very attractive. But the price of impact endangers other part of consumers, especially the faithful luxury consumer, because pay the entire section bought goods, they have the feeling of being deceived. Nancy Novogrod in a department store with wholesome bought a Jil Sander trousers before long,[link widoczny dla zalogowanych], the leisure travel journal editor just received an email: the department store spring discounts began. Novogrod surprised: "spring discount?" When New York still in mid-march, people all cold tremble? "Now, it is regret not having consumers anger."
Price fluctuations consumer get dizzy, they questioned the true value of the goods.
Fisher said: "even the rich man also don't want to be slaughtered." She is embarrassed to admit,[link widoczny dla zalogowanych], the economy is good,[link widoczny dla zalogowanych], company product price label than actual high (jackets $400, trousers $150). "We price was not because of the business is good."
Ticket prices are also change
Flights and hotel face similar price competition problems. Years ago, the website begin to buy lots of reservation and room, then at discounted sale. Order a marriott hotel room, in the price usually get marriott liverpoolfc.tv than in Hotels. Com get prices high. Ultimately, these companies make oneself of the price more competitive, they attract new website and their cooperation, as the site of low prices, they will limit the website of sales.
Gucci group (the company now owns Bottega Yves Saint Laurent Veneta, brand, Gucci) Milani Paola spokesman said: "we are very attention brand, ensure the November situation no longer occur. No matter what is sales channel, to ensure the consistency of the price in one area."
But this does not mean that every brand not discount. Yves Saint Laurent recently returned to consumers, notice sent mail store have five fold the clothes, 7 fold deserve. Luxury brands to control discount of amplitude and discounted goods categories.
Don't allow any discount brand
Saks is last fall discount leader, declined to comment. Recent Saks again 25% discount activity has more than 40 luxury brand all did not attend, including Gucci, Cartier, Chanel, too, Piana la coque Loro Renta, Louboutin Zegna and Christian.
Fisher said, she still doesn't know any discount activity, she hopes her brand also not discount list. Her brand strong and style classic,[link widoczny dla zalogowanych], use can wash clothes and wool, silk of the durability of the good. Of the company's revenues from the sales department store 70 percent in 2008, for 273 million dollars. But she wants to share cut to 50%.
Plan to open new
Eileen Fisher plans this year in the us open six new store, usually driven each 5 stores, At the same time to build a online sales platform to provide consumers with greater convenience, online purchase to the inn in port.
Fisher also encourage department store "surgical sale", doesn't sell things quickly reduce the price, sell good things have been no discount, even if new goods to the shop. She said: "and all department stores are talking down has the certain difficulty."
Fisher is the most extreme idea is in a department store rent a booth, but recent unlikely.
Louis vuitton success
The inn in inn of the patterns precedent. LVMH Louis vuitton over the years has been to do so. In Neiman Marcus,[link widoczny dla zalogowanych], each Saks or with LV symbol of wallet and via Louis vuitton handbags, all employees of the shop is sold, Louis vuitton lease down.
LVMH fashion and leather income grew by 10 per cent in the fourth quarter, mostly from Louis vuitton. And last fall did not attend sales promotion activity.
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