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, The rate of expansion of the automotive market is also the world. In the fierce competition, some enterprises has not forgotten its social responsibility, they see the quality of the Bible for themselves, their ideas are very grateful and repay the society. The same in the Chinese market, but differences in corporate behavior can be seen in the social responsibility of enterprises with different attitude.

different behavior under the concept of

purely from the business point of view, two different kinds of corporate behavior, both in management makes sense, a classical concept,Provide comprehensive [link widoczny dla zalogowanych], a concept of social economy . Uphold the classical concept of philosophy that business for profit, social justice activities will reduce corporate earnings, the manager who can not face the sensible demands of profit.

classical concept of holding companies that, as long as the products meet the national standard can be, beyond the standard part will increase their costs. From the manager's point of view of professional conduct can be said that the interests of managers is absolutely director defenders.

different point of view is that the above socio-economic outlook, the genre that the company's first objective is not profit maximization,Provide comprehensive [link widoczny dla zalogowanych], the first objective is the survival, and to ensure the survival of the social and economic environment. Business executives in pursuit of long-term corporate profits, which requires a better community relations and responsible social behavior.

such examples are not uncommon in the Chinese automotive industry, for example: FAW - Volkswagen require vehicle collision, not only to achieve the highest NCAP requirements, even with the cab A pillar and so may not appear related to the frameworks deformation, this requirement has been much higher than the NCAP five-star standard; in the car to control harmful gas emissions, FAW - Volkswagen in the absence of national standards, the self in accordance with the world's most stringent European standards, will likely give minimize the impact of the user. Despite the increase in the number of these manufacturing costs, but to the harmony of traffic, the benefits of stability to society is incalculable.

and socio-economic view of the classical concept of philosophy under the guidance of these two acts, the automotive industry in China can be very obvious to see. Do business goal in the end is what? This is very similar to life, some one can do anything to achieve their own purposes, while others are principles, there is their own survival and development goals, even as the mission is the happiness of mankind, certainly a different life standards result in different behavior. Corporate behavior actually reflects the behavior of business leaders, leaders of the spiritual realm, and how to deal with that uphold the social responsibility concept.

example, FAW - Volkswagen's sponsorship of the Olympic Games. The sponsor of the realization of China's century Olympic dream of great help to the torch relay in Changchun, the torch relay in Beijing, FAW-Volkswagen workers can not only see the figure, and be able to see more of the torch from the different sectors Relay hand figure. Torch relay is a ritual, but spread the Olympic spirit,Provide comprehensive [link widoczny dla zalogowanych], inspire the national spirit of great significance,Provide comprehensive [link widoczny dla zalogowanych], and with the torch around the FAW - Volkswagen's Audi, Magotan, Sagitar and other cars, as well as a large number of vehicles provided free of charge to the Austrian group vehicles using the work of the committee. Olympic dream come true a hundred years, not only dreams, and more importantly, demonstrate before the world the power of China, the Chinese people's mental outlook,Provide comprehensive [link widoczny dla zalogowanych], economic strength and China's rich cultural background. This sponsorship can bring a lot of positive impact on the brand,Provide comprehensive [link widoczny dla zalogowanych], will have a positive impact on long-term marketing, but does not have an immediate effect, so the welfare gain far more than the commercial interests of enterprises. FAW - Volkswagen sponsors of this act, are areas of socio-economic view of the social welfare act, which indicates that the FAW - Volkswagen has a more modern sense of social responsibility.

is a responsibility that is the classical concept of conscience

supporters believe that the pursuit of social objectives of business enterprise to dilute the basic mission - productivity, operating results, the community would not because companies can not be good to achieve economic and social goals suffer. And that the political representatives of the pursuit of social goals and their responsibility; and business leaders do not have to, in the corporate and social responsibility are not directly necessary connection.

supporters of social and economic view that public support for enterprises in the pursuit of economic goals, but also to the pursuit of social goals; compared with the general public, business in society has a huge right, which requires equal degree of responsibility to balance this right, when the right time than social responsibility, this imbalance will bring against the interests of the company's irresponsible behavior; a business can and should have a conscience,Provide comprehensive [link widoczny dla zalogowanych], enterprises should have social responsibility, because responsible business conduct consistent with the long-term interests.

can be seen from two academic point of view, differences in corporate behavior is actually the difference between standard business leaders, a man is a moral issue beyond the law.

, for example, by UNICEF, the FAW - Volkswagen Audi Sales Division co-sponsored the \Implementation of the project focused on China's 10 western provinces,[link widoczny dla zalogowanych], autonomous regions, 20 counties, 140 villages of school youth and school children to establish a fully functional \Audi as the initiator of this project and the major donors, commitment and guarantee an annual investment of not less than $ 100,000 in funding for 140 \

This behavior is completely beyond the scope of business, and this behavior and Audi sales growth can not benefit directly. However, this starting in 2006, the official implementation of the project, in 5 years, an estimated 30,000 school children and school children benefit directly and indirectly benefit the children and family members will reach 10 million people. \

2007 年 3 24, by \\in the past. The event, FAW - Volkswagen thousands of car owners in the name of the store donated 20 million yuan, thousands of shops for the improvement and management of water environment and water security for Beijing can do something.

In fact, many enterprises have a pretext to carry out some celebration, and to himself rose. But in a remote mountain village to do the work of protection of Beijing water, few people know FAW - Volkswagen of this activity, this celebration will be combined together with environmental improvement, and not to press speculation,Provide comprehensive [link widoczny dla zalogowanych], the show business to go beyond the pursuit of operating profit realm,Provide comprehensive [link widoczny dla zalogowanych], with a social conscience.

strong sponsorship of the Beijing Olympic Games, it does to the Volkswagen brand, Audi brand brings a certain amount of commercial interest, but the sponsor in terms of significance to arouse the national spirit, is far greater than corporate sponsorship obtained by economic interests.

FAW - Volkswagen also made, such as assistance Wenchuan earthquake, and many have no relationship with car sales activities of social justice,Provide comprehensive [link widoczny dla zalogowanych], the implementation of these activities, show business, business leaders in social responsibility aspects of cognition and state. Meanwhile, in the horizontal comparison of the entire industry can be seen on the awareness of corporate social responsibility is not on a level, or said that although business leaders with a social environment, but uphold different ideas, there uphold the classical view, there adhere to the concept of social economy, and upholding the concept of social economy enterprises, there are social obligations to the response from the community to make the call, and even the pursuit of social responsibility as a corporate goal of the first.

classical view of the last century in developed countries 60 years ago has been more popular, to 60 years, and socio-economic view of the classical view of a heated debate, and now the 21st century, though the voice of this controversy seems to small, but the business is still reflected in the behavior of such a controversy exists. FAW - Volkswagen is undoubtedly uphold the concept of social economy and representative enterprises, such enterprises may hold the classical view of the enterprise than the \The money paid for the society and time, we hope the FAW - Volkswagen of such enterprises more, a little more, so that the world is full of love.