Morgan Stanley to give Netease

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SAN FRANCISCO April 20 pm news, Morgan Stanley Investment Report released today, giving NetEase (Nasdaq: NTES) shares .
investment bank perspective

online sales: Morgan Stanley expects the first quarter of this fiscal year, affected by seasonal factors driving, Netease's online game sales (total revenue 89%) will be over-year and 3%, an increase of 36%, reaching 1.4 billion yuan (about 215 million U.S. dollars).
Baidu search by the number of terms in the first quarter of this fiscal, NetEase will be launched later this year Morgan Stanley expects the first quarter of this fiscal year, online (PCU) will ring up 8% to 150 million, with sales growth of 6% over the ring.
monthly card. NetEase management is very optimistic about this real-time strategy game Oakley Active Sunglasses, because it represents a relatively new game in the Chinese type. The company will organize tournaments, to promote the When the game is on sale in July 2010, the two days of global sales already reached 150 million, setting a new record in real-time strategy game. Currently, the Morgan Stanley is expected to
Baidu search by the number of terms in the first quarter of this fiscal, Morgan Stanley is expected in the new expansion pack,
strong game portfolio: NetEase continues to expand the game product line. The company has launched Last December Oakley Frames, Netease start
first quarter sales could decline in Internet advertising: Morgan Stanley is expected by the Chinese Lunar New Year effect oakleys on sale, Netease, the first quarter of this fiscal year, Internet advertising sales (10% of total sales) the chain fell 25% Oakley Lifestyle Sunglasses, but an increase of 92%, reaching 159 million yuan (about 024 million U.S. dollars).
performance expectations

Morgan Stanley expects the first quarter of this fiscal year, Netease chain sales down 1%, but up 40% to 16 billion yuan (about combined 245 million). Online revenue (89% of total revenues) will ring up 3%, an increase of 36%, reaching 1.4 billion yuan (about 215 million U.S. dollars). Internet advertising revenue (10% of total revenues) will ring down 25%, but an increase of 92%, reaching 159 million. Mobile value-added services and other income (1% of total revenues) will be the chain down 5%, but up 22% to 22 million yuan (U.S. $ 3,370,000).
chain operating profit fell 4%, but an increase of 37% to 758 million yuan (about 116 million U.S. dollars); operating margin was 47%, 49% in the fourth quarter of last year 48%. Net income fell 7% in the chain, but up 47% to 665 million yuan (about 102 million U.S. dollars). Fully diluted earnings per share were $ 0.82, to $ 0.83 in the fourth quarter, compared to $ 0.51. (Yan Fei)

(Author Yangzhou City Federation of Philosophy and

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