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1st two brands, a solitary sequence of ads using mobile technology and user-generated content. Los Angeles, 2006 July 10, CKE Restaurants, Inc. Carl's Jr. and Hardee's restaurant brand fashionable "across Burger" campaign to 34, men 18 to start the main target of protests. Companies to create Spacedog, in Los Angeles, an neutral interactive marketing agencies and interactive agencies restaurant company records The dynamic, matchless promotional campaign ambition use mobile technology to interact with the Hardee's and Carl's Jr brands to pedal purchasers from cache situations to the website leveraging consumer generated content in the improvement, a first for both brands.
The mind was for consumers to show testify of a "burger killing" via photos taken with their compartment phones of themselves,[link widoczny dla zalogowanych], their friends and even their pets! This requires the ingestion of an alternatively Hardee's or Carl lot of small tasty hamburger, when in a store or other locations. Mobile call to Carl's Jr or Hardee's, along email, or at uploading images from their digital cameras instantly onto the site. Photos were selected journal and posted to there websites where consumers balloted for their preference. Once a month an overall champion was announced, who were capped Burger Slayer of the Month and obtained free hamburgers for a month.
Stores to generate awareness for the amusement, Hardee 's and Carl' s small marts show persistent organic pollutants in the fashion of sets of linens machine, which will embody submission of a careful portrayal of mobile network camera images. Instructions are also included on the sites so that photos taken with digital cameras could also be submitted in the promotion. Social network sites such as MySpace, photo sharing sites like Flickr and even Yahoo banner ads were largely used to boost the online influence for Hardee's and Carl's Jr. Burger's cross "in" the excitement built. In adding, individual regions of the set up of marketing activities are in order to promote national awareness of the metropolis.
Spacedog has went in manifold industries such as: distraction, retail, monetary and quick serve restaurants, to create efficient movements namely outcome in focusing the market positively on a specific mark. Spacedog began using their Top Cow Comics in 2005 to create one distraction channel because important brands namely ambition to approach a more targeted crowd. 2006 was a engaged annual because Spacedog, which has worked ashore and even released some products they did with laboratories and webs. Spacedog corporation with some well-known brands and distraction companies contains but not restricted to, Mazda, Citibank, Qantas Airways, Carl's small and Hardee 's canteen, Sony Pictures Entertainment, Universal Music Publishing Company, EarthLink company, Fox Sports, Westfield Shopping Center, likewise Interscope Record of the Company. The corporate office of Spacedog situated in LA, USA