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This is indeed the case. In a luxury brand unprecedented value mass market today, in brand pr outpouring of propaganda, rich people are under the impulse of the poor by live within your means and people are driven to spend the last penny to possess luxuries. On the other hand, those who are on High brand are not in force to launch their own young series (namely cheaper series), is busy and High - a flop High Street brand joint.
Not long ago, Lanvin for H&M let H&M shop into a human purgatory. In limited release 360 hand ring, per person per paragraph limit buy one powerful rules, people still like buying Chinese cabbage as will as far as the goods vanish. The reason is very simple, the same silks and satins cotton and man-made crystal pearl, and also the falbala of cartoon design, single shoulder Lanvin dress 10 thousand,[link widoczny dla zalogowanych], playing on the label but only sell H&M 1000 yuan - although also not a very cheap, but by contrast,[link widoczny dla zalogowanych], snapping up to H&M all think earn, But in the past, under the cut-throat Lanvin body hit but old customer dejected, meal feeling oneself became suckers.
Cross-border: luxury brand surface scenery but in-volving bullet
So they have doubt, why Lanvin to abandon our own noble image, and civilian high street brand cooperation? - not provoke the economic harm. Louis Vuitton two this years, in addition, luxury brand are mostly surface scenery, solid bullet. Hundred years old Lanvin worse. In 2001, although WangXiaoLan executed after purto Alber Elbaz expand to please stylist brand reputation, even had become fashion, but big heat book has been in successive years of losses. Sheet is 05, 06 two years 5 million and 1,[link widoczny dla zalogowanych],400 respectively losses euro. 2007 earnings of 100 million euros, is attributed to the sale income will be perfume department. At that time Deneve chief executive for the hope that 2008 brand can increased, which expect a financial tsunami, profit plan instantly into nothing. Financial difficulties, and under the annual sales of $100bn-plus sek H&M affinity with charge "labor charges", it is the trend of The Times.
Actually put aside the so-called brand history, core value, fashion is not as Elbaz Alber said "share everything" beautifully. Fashion is first business. Contraction under,[link widoczny dla zalogowanych], hand is cash is imperative. So here Lanvin and H&M marriage in full swing, there to U.S. leisure brand Valentino also offer an olive branch, Jil Sander GAP with more frequently Uniqlo cooperation, launch opeara and hit of the + J series. More than, reportedly then dived into,[link widoczny dla zalogowanych], is another let fans love frazzle low-key luxury brand BV.
With high street brand cooperation as a spread in the fashion industry epidemics, let the luxury brands and famous designers have torn down final layer self-glorification veil, all the way to high street in trotted brand bowing and scraping the avenue. Rumours are to refer, H&M locking next goal is to "fashion" king of Tom, despite starting we have sufficient reason to doubt news accuracy (Tom starting more proud, he's also very good brand economic conditions), but look back on pre-crisis H&M cooperate partners - Karl Lagerfeld, Jimmy Choo, sichuan long protect ling, they are not short of money, but the Lord has unique business.
Ready-to-wear lacking the market handbag accessories into protagonist
With high street brand cooperation are perpetrating, Karl Lagerfeld Chanel creative director in recent years have been searching for entering the mass market opportunities. Perhaps is because witnessed Chanel this is located in the top brand fashion industry of ups and downs, just let him capable of mass is the hard truth. These big are also gradually discovered, ready-to-wear lacks market, but the handbag, perfume such oriented normal entry-level products become a lot of luxury brand economic pillar. Perhaps is rich people circumstances anti-mugabe, or modern media transformation gives ordinary people had to luxury unprecedented intense desire, anyway, this is a let any brand cannot ignore the huge market.
Fashion core value loss: at least twice a year product update
But there is concern is that when a luxury brand of high street co-branded street-cred, sales become the industry only indicators, it won't become fashion "biochemical crisis", make high fashion since then ceased to exist. Once deeply luxury brand Pierre Cardin PiLiangHua its scourges,[link widoczny dla zalogowanych], recently told, fashion requires all brand product update every year at least twice the practice was actually already let the so-called "fashion" disappeared and more serious conditions in luxury brand infinite way to mass moving at the same time, they lost the support the core value of brand of old customer, also no longer stick to the traditional luxury handicrafts. If the average consumer gradually lost to luxury near-god, these luxury brand will where?
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