To 2010 And Beyond

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not be misled whatever, it’s no actually almost 2010, a lilac patch as the tourism and service industry during which period, entire beds will be booked, Hotels humming and airports busy, the conveniences should be leveraged into long term benefit. Millions of television spectators will be exposed to what South Africa namely, our mark and what it has to offer. Like whichever good mark, it needs an identity and sub-brands to support it. MacDonald’s and their Big Mac, KFC and Colonel Saunders, South Africa and our flag, could the Eastern Cape convert our Big Mac. Yes, we but must pick it up and sprint with it, grab this chance with either hands and we tin become this into a hereafter asset and a sustainable earnings flow, the Eastern Cape can naturally become South Africa’s Big Mac.
Marketing professionals in the tourism industry, our elected board members and our political leaders are being offered an opportunity that will very simply not come again in our lifetime, an opportunity to offer the globe our own Big Mac, a little KFC and a entire array of list items to suit each and every taste. No doubt I preach to the converted when mentioning some of the best and most unspoiled beaches in the earth, the Baviaanskloof, a earth heritage site, the Addo national Park, the Wild Coast and the world prominent sardine run. Explore our zone, the Sunshine Coast, hours of sunshine even in winter, temperate climate, stunning golf courses, with East London Golf Club,[link widoczny dla zalogowanych], Humewood and Fish River rated through the best in the country.
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It has been said that marketing is everything, also that anything is marketing. The costs of reaching the consideration of the international traveller are high. Funds devoted to this are restricted, while our chairmen are faced with a decision on the delivery of asset it must be extremely difficult to select between a new school and a marketing movement and this is where the dilemma comes, often capable by huge business as well, marketing programmes are often elusive items. Those who have had the privilege of international voyage will have experienced the mobs queuing at the Vatican Museum in Rome, perhaps the Tower alternatively Big Eye in London, imaging whether we could fascinate fair a part of these to the Eastern Cape. The 2010 FIFA Soccer World Cup has built a low price opportunity that we mustn’t allow to slide by.
The magnitude of questing out every opportunity to mart our own brand, the Eastern Cape, to local travellers and extra importantly perhaps to the deceptive international passenger, aboard television and instantly for they come to experience what we have to offer cannot be overemphasised. Let’s all mail them a message, let’s help to make their experience so enjoyable namely they come behind, afresh and again, sending tourism income, creating jobs, building our brand, brick by brick with every and each 1 of us involved and committed. Marketing starts from within, it starts with believing in one’s product, having belief and proud and focussing above the tiny entities, a friendly greeting, picking up someone else’s litter above the coast, driving among the rules, offering to carry the sack for an elderly traveller at the aerodrome,[link widoczny dla zalogowanych], simple and effective.
Into 2010…and further, together.