lanxing22j
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Dołączył: 23 Paź 2010
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Wysłany: Śro 19:54, 08 Gru 2010 Temat postu: ugg evera 1798 Chanel across the taste of intermar |
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Contemporary fashion idol is a new U.S. first lady michelle Obama pammal, wears H&M, election wear Narciso Rodriguez. Either buy the best, or buy the cheapest, no middle way to go. Can H&M and unexpectedly will both ends twist "together, look, like a young girl H&M, her passion vigor, BaMianLingLong, also are also evil, still let those old man puzzled.
In the fashion face financial crisis and sway undecided, H&M four years ago initiated "stylist marriage" accidentally become the symbol of the spirit of the era. H&M design director margarita van terengganu · BoShi Margareta van den Bosch () told me about this pattern of origin and future.
"White houses" parity fashion dream
Designer work place is called "White House" in Swedish Caroline streamberg center, a humble brick building, is very big, can hold more than 100 people, in fact there are so many people, which accounts for nearly all the Swedish mature old stylist and up-and-coming xinrui. The flea market in London or Paris pacing the cloth mart pick, margarita van terengganu · BoShi will sit here array and over this great people for H&M barb knocks the fashionable dream weave that parity.
The are a little bit fat, speaks very gentle mother character levels from 1987 as H&M designers,[link widoczny dla zalogowanych], at first she was a buy a hand, from southeast Asia's agent handed some cheap shit, desultorily set to the store, but later she formed a design team, which started only this one product. From beginning to end, the clothing company instil her values haven't changed: sell cheap and good fashion.
This is a kind of simple small businesses is called their views, no boast showy,[link widoczny dla zalogowanych], also lack expansion of great and dangerous enthusiasm. But in this trade, "little guy" always be not taken seriously, the first H&M as the GAP of the NAVY this cheap or this the OLD street brand associates, have no money to young people embrace it, along with the growth in wealth and grade of ascension that they will abandon it, Because with the tide again after H&M update quickly be incorporated into "quick fashion" this one, their alias also include "imitator" and "heels. Can margarita always believe that different from other H&M, she had humble goals - "in order to more people, to the more interesting", also have seems impractical ideal: "we want and top brand standing in the same base line."
A kind of fashion from Chanel to H&M begins
In June 2004, the ideal because a big to become a reality. Chanel stylist Karl lagerfeld declared H&M design 30 of clothing. This kind of high-end and low-end joint is not new,[link widoczny dla zalogowanych], in 2003, the New York of Isaac McCartney this rasching (Isaac Mizrahi), a garment can sell to more than $40,000 Target for the brand of stylist, more than 20 dollars launched as long as the parity ladies and deserve to be regarded as "stylist series, the founder of alliances. The cooperation can't say much success, but also cause for concern, margarita also begin to search for H&M such a man: "we thought about a lot of stylist, Karl lagerfeld certainly also on the list. We an art director said he secretly know Carl, can ask him, of course we speak without hesitation. After Karl will agree! This is a shiver, but later cooperation extremely well."
This 30 paragraph clothes including price of $49.9 silk blouse, 99.9 drape $129.9 small black skirt, the late outfit jacket, compared with $200 yuan a H&M,[link widoczny dla zalogowanych], routine prices, that is expensive, comparable up 10 thousand of chanel, just like picking up. This series of global 500 in at H&M shops (were) limited is home to more than 1100 stores sold, no longer copy, be called "mass set limit to". H&M, except for design with no limit a: no chanel. Karl lagerfeld claiming the marriage of product "is neither the classic,[link widoczny dla zalogowanych], nor a trend, but a and no one style". He said he has always had a crush on H&M, contemporary vogue is that people will buy chanel ramble H&M store, "the world no longer in two, but together". Although say very therefore,[link widoczny dla zalogowanych], people still grasped Karl lagerfeld this name is represented by the spirit, see the price tag on the figure of) day is crazy, rob yewrs. H&M in this collaboration, what was learned? One hung by $59 price tag "fashion emperor" design of the men's jacket. Karl lagerfeld himself all unbearablely flatter "free from vulgarity!" And he was wearing the dress aerator several times light, claiming that is 10 times than this expensive than this of good.
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