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Wysłany: Czw 21:50, 02 Gru 2010 Temat postu: ugg Paris hand gunsmith and leap sneakers myth |
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Leap sneakers story like a myth, it was only a dozen yuan, the price by French redesign, in Europe after selling to 50 euro. This story is constantly to deduce, protagonist also from "leap" rumor turned into "back". The story of magic in that French design and packaging how to turn this double ordinary rubber boots becomes a fashionable products. Marketing experts say, only the French man can save leap shoe. This judgment based on such a fact that fashion is always the western world dominance of the narrative, fashion centre is France, Italy. A pair of chinese-made rubbers champs elysees on accredited to be given more "cultural significance," star broome put "leap" to make these shoes become fashionable, so the story is not uncommon in the fashion industry.
But these rubbers changed "made in China" and fashion industry relationship. Previously, many fashion product to avoid mentioning them in China for the production. The famous American goods manufacturers test strange (Coach) is a rare several admitted his products are most from China's brand, one of them put the production all on low-cost labor market, in order to improve their profit margins. Merrill lynch analyst said: "for those who sell the day price but cheap luxury is concerned, I think in China for production doesn't mean a thing." But the world top class brand pretending to cover China, the "factory of the world" to their brand value, they emphasize the composed of "European manufacturing". Gucci major factory located near Florence, candy strange, gucci here gathering and handling leather,[link widoczny dla zalogowanych], cutting finished being shipped dozens of small workshop of assembly. These workshops in most of the workers were born cobbler family, with the factory as an Italian goodge logo and cover after processing production process. The fact is, 1997 to 2002 5 years, the factory has increased from 6 times. In 1997,[link widoczny dla zalogowanych], Louis vuitton handbags need to produce a classical money for 23 days, to 2002, only need 4 days.
Increasing industry,[link widoczny dla zalogowanych], more and more large profits ambitions, 1985,[link widoczny dla zalogowanych], Bernard arnault,[link widoczny dla zalogowanych], - acquired dior, 20 years, he will moet hennessy Louis vuitton (LVMH) developed into the world's largest luxury-goods groups, with more than 50 brand. Arnold, especially after Richemont group, Prada group successively was born. So, should pay attention to individual character of the fashion industry, into a worldwide unanimously, high-speed operation, invincible business machine. Moet hennessy Louis vuitton (LVMH) official said: "our territory has extended to transcend the rich category."
Now, Donna Thomas, a resident of Paris, reporter, take the lead in this fashion business machine frame proposed sharp query. In her book "extravagant" think how to lose luster, the size of the fashion industry is more and more big, the production line at the expense of technology will expensive cost. Manual mill elaborate customization of luxury and now batch production fashion is fundamentally different, but the capitalists through a rigorous media promotion, USES people chase identity consciousness, enlarge brand of costs and benefits.
1957 Christine bouba in accepting the magazine when interviewed, once with artists tone, fashion this door knowledge described as "human against vulgar last refuge", "in this emphasis on regular and unity of mechanical era,[link widoczny dla zalogowanych], fashionable self and uniqueness. Even the most appalling innovation should also be accept, because they protect us from poorly and drab, to counter the gloom, fashionable must be carefully defend".
But now, Donna Thomas proposed "fashion defector" concept, the hope that consumers more rational view on fashion. This sounds actually throughout history has appeared many times, 100 years ago, simmel puts forward, individual only through and materialized reality distance, can realize to modern aesthetic transcendence of everyday life.
1960s west, new style is usually those "lose social status of molecular" introduce, fashionable often derived from counterculture among the members. Counterculture is a conscious movement, which opposes the traditional value and established the concept, also opposes the market ideology. It argues that an individual self-expression and self-realization, and to character, creativity, pleasure endowed with special value. From a cultural historical point of view, this is once again the romantic movement.
Today, China's "classical domestics" from various channels secretly popular, somebody loves warrior sneakers, someone loves plum sportswear, someone collections in the 1960s, someone open industrial shop called "the lost-l[link widoczny dla zalogowanych]age". They also retains 1960s mark. China in the 1960s design be rediscovered its value, Paris old workshops and vintage-inspired, also in the new look was again into fashion system, these may with Donna Thomas "fashionable defector" position established delicate relationship. But are we observe this trend, it was found that the fashion industry in the decades of circulation may be more thought-provoking - Donna Thomas said, fashionable brand after big-name designers design, after China processing manufacturing, back to Europe, again become fashion product sales to China, price at least increased 10 times. And all our investigation into a pair of shoes or a work of leap plum sportswear, also only from China to Europe, by the French or Italian packaging, the price can be improved after a few times. Interestingly, these Chinese 1960s design, many itself from the European forties design imitations.
This interesting process, just is through introspection globalization, we find a position which particular value of coordinates.
Topics related articles:
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